"Inspiring Strong Women To Become Confident Entrepreneurs"


Carol Albert

Certified Real Estate Strategy & Mindset Coach

NAR Lawsuit and It’s Potential Affects



Ladies-things have changed for all of us……


In an already competitive business where agents constantly drop out, it's going to become even more challenging for women who don't possess or have access to the skills they need to prove and differentiate themselves from other agents.


When we work together, I will share with you what I believe to be true regarding the uncertainty that lies ahead once the changes take effect in July, aiming to alleviate your fears and maintain your self-confidence.


I'll also explain how I plan to adjust my business strategy in order to prepare for the seismic changes that are about to take place in our industry—in real time.

To the best of my knowledge, there are no other coaches focusing on this industry-altering lawsuit and its ramifications.


Together, we will formulate a strategy to highlight your unique value proposition to prospective clients.


We will demonstrate why collaborating with you stands out from working with agents who lack your expertise and market insight.


Remember, selecting an agent based solely on “price”—those willing to slash their commission—isn't the best criterion for sellers to consider when choosing a realtor.



Don't worry, ladies – we've got this!


National Association of Realtors Lawsuit Settlement


March 15, 2024


The 6% commission, a standard in home purchase transactions, is no more according to the lawsuit that took effect July 2024.


In a sweeping move expected to dramatically reduce the cost of buying and selling a home, the National Association of Realtors announced Friday, March 15, 2024, a settlement with groups of homesellers, agreeing to end landmark antitrust lawsuits by paying $418 million in damages and eliminating rules on commissions.


The NAR, which represents more than 1 million Realtors, also agreed to put in place a set of new rules. One prohibits agents’ compensation from being included on listings placed on local centralized listing portals known as multiple listing services, which critics say led brokers to push more expensive properties on customers.


Another ends requirements that brokers subscribe to multiple listing services—many of which are owned by NAR subsidiaries—where homes are given a wide viewing in a local market. Another new rule will require buyers’ brokers to enter into written agreements with their buyers.


The agreement effectively will destroy the current home buying and selling business model, in which sellers pay both their broker and a buyer’s broker, which critics say have driven housing prices artificially higher.


Real estate commissions are expected to fall according to TD Cowen Insights. This will open up opportunities for alternative models of selling real estate that already exist but don’t have much market share, including flat-fee and discount brokerages.


Lawsuits are shaking the NAR’s grip on America’s real estate fees.


For the average-priced American home for sale—$417,000—sellers are paying more than $25,000 in brokerage fees. Those costs are passed on to the buyer, boosting the price of homes in America. That fee could fall by between $6,000 and $12,000, according to TD Cowen Insights’ analysis.


“While the settlement comes at a significant cost, we believe the benefits it will provide to our industry are worth that cost,” said Kevin Sears, president of the NAR, in a statement.


“NAR has worked hard for years to resolve this litigation in a manner that benefits our members and American consumers,” said Nykia Wright, interim CEO of NAR, in a statement.


“It has always been our goal to preserve consumer choice and protect our members to the greatest extent possible. This settlement achieves both of those goals.”


The NAR had required homesellers to include the compensation for agents when placing a listing on a multiple listing service. Although NAR has long said commissions are negotiable and that the structure helped make housing more affordable for buyers, critics have long argued that the fees were expected and homesellers felt they would lose buyers if they didn’t offer them.


The settlement could lead to lower home buying costs.


Homesellers who brought lawsuits against the NAR have argued that in a competitive market, the cost of the buyer’s agent’s commission should be paid by the buyer who received the service, not by the seller.


The sellers who brought the lawsuit against the NAR and the brokerages said that buyers should be able to negotiate the fee with their agent, and that the sellers should not be on the hook for paying it.


Realtors could now compete on commissions, allowing for prospective buyers to shop around on rates before they commit to buying a home. Brokers could begin to advertise their fees, allowing customers to choose lower-cost agents. The NAR, in its announcement, did not set a suggested fee.


This marks the biggest change to the housing market in a century, said Norm Miller, professor emeritus of real estate at the University of San Diego.


Although it’s unclear what the future of the housing market will look like, Miller said he expected homebuying to pick up somewhat as costs fall dramatically for homebuyers.


“There are all kinds of models we might see in the future, and no one knows what they are,” he said, suggesting some brokers may charge, say, a $3,000 fee for selling a home, while others will offer a competitive commission.


Miller said the settlement could lead to a mass exodus of brokers from the industry — potentially half of the 2 million or so agents in America.


Lower fees mean mediocre agents are likely to leave the field, but top brokers will get more business. “The good ones will absolutely do better,” he said.

Been There, Done That

Give me a call

917.733.1492

info@coachcarolalbert.com

Let's Connect on LinkedIn

Owned & Operated by a Grateful Woman

"Inspiring Strong Women To Become Confident Entrepreneurs"


Been There, Done That

Owned & Operated by a Grateful Woman

Give me a call

917.733.1492

info@coachcarolalbert.com

Let's Connect on LinkedIn

"Inspiring Strong Women To Become Confident Entrepreneurs"